1. Business Profile completeness assessment
46 / 100
Profile completeness score
Claimed and verified — but half the key fields are empty or outdated.
2. Listing information — what we checked
| Item | Status | What we found |
|---|---|---|
| Business hours | Incomplete | Weekday hours listed; Saturday hours missing and no holiday hours set. |
| Business description | Missing | No description. Customers see a name and a category, nothing about the work or who it serves. |
| Services list | Missing | No services listed, so the profile cannot match searches for specific jobs like water heater repair. |
| Primary category | Complete | “Plumber” is correct — but no additional categories are used. |
| Service area | Incomplete | Only Lexington is listed; the surrounding Midlands towns actually served — Columbia, Irmo, West Columbia, and Cayce, SC — are not named. |
| Phone & contact details | Incomplete | The (803) 555-0193 number on the listing differs from the number on the business website — an inconsistency that can confuse customers and search engines. |
| Opening date & attributes | Missing | Not set. Attributes such as “emergency service” are available for this category and unused. |
3. Photography & image opportunities
Only three photos, all from customers. No owner photos of the team, vehicles, or finished work.
- Add: storefront or vehicle photo
- Add: two or three job photos and a team photo
- Keep adding a few each month
4. Service category opportunities
Only the primary category is in use. Add:
- Additional categories that fit the work
- A full services list — drain cleaning, water heater installation, emergency plumbing
- A short description for each service
5. Website & contact information assessment
Website link works. Two issues:
- Website phone does not match the (803) number on the listing
- No click-to-call button on mobile, and no booking or quote link
6. Review management recommendations
- Reviews have no owner responses
- Reply to every existing review
- Share a direct review link after each job
- Answer new reviews within a day or two
- Reviews must be genuine — never bought or incentivized
7. Five prioritized recommendations
- FirstComplete the services list and description. Add every service by name with a short description, and write a clear business description — this is the single biggest gap in the profile.
- SecondFix the hours. Add Saturday and holiday hours so customers never arrive or call based on wrong information.
- ThirdMake contact details consistent. Use the same (803) 555-0193 phone number on the listing, the website, and directories, and add a click-to-call path on mobile.
- FourthAdd real photos. Upload owner photos of the team, vehicles, and finished work, and keep adding a few each month.
- FifthStart a simple review routine. Reply to existing reviews, then share a direct review link with every customer after a job.